Children In Need 2010 - £500k+ by text!

Charlie and Paul and some of the
Children in Need Team at BT Tower

Well this blog is one year old, and this is my last post as an IMI/WIN team member, but a great one to end on.

As many of you would have been aware we were assisting Children in Need with text donations this year. Charlie and I were in the BT Tower on Friday evening till the show finished at 2am, supporting the Children in Need team with live updates on the donations. On Friday the text to donate service was mainly used to support the outside broadcast events, with promotion on large screens at the venues - we got a steady flow of donations amounting to around £90,000 during the evening. 

Saturday afternoon at 5:30 the BBC showed a highlights show of the best bits from Children In Need (available on iPlayer, here, for next week or so). As all the call centres were now closed this show just featured text donations. There was a promo (top left) through out the show, plus calls to action by JLS. This show saw a massive spike in donations, with the platform handling 1000+ donations a minute at peak. The total raised shot up to over £450,000 and adding in the money raised during the One Show in the run up IMI/WIN will have assisted in collecting over £500,000. Which I think is a pretty fantastic total that everyone at IMI/WIN should be very proud of, thanks to the many people that helped support the event.