To App or not to App....not say M&S

Marks and Spencers, the retail of choice for everything from underwear through to food has plunged into mobile. But unlike many others they have NOT launched an app. Customers can now shop on a site that has been developed specifically to enable them to browse and buy easily from any web-enabled mobile phone.

The site syncs with the main M&S website so that customers can log into their regular web-account and manage their shopping basket from their mobile. There is no need to download an app or any software, users simply type http://www.marksandspencer.com/ into their phone’s Internet browser, and end up on m.marksandspencer.com.

The market is seeing a number of websites taking this approach, as it means they only have a single site to maintain. Another approach sees sites having a mobile application that is little more than a phone desktop link to the mobile site.

Ultimately it will be consumers that decide which approach is a winner.

WIN are able to support clients who want to take this approach by offering consultancy around the design and functionality of the site.

‘ask anything' service from Maureen 118212

WIN are powering Maureen 118212, one of a number of directory enquiry services in the UK. This is a partnership between KC Contact Centres and WIN. KCom are using our console solution to receive the text enquiries, and then answer the query.

Where WIN comes into play is by providing a content management solution, which provides KC Contact Centres with back-office administration and content moderation. WIN's technology also enables operators to provide greater customer support by storing callers' questions as well as the answers delivered to them by the contact centre.  This way, operators are well-equipped with the caller's enquiry history and able to provide them with relevant and informative customer service at any time. WIN is also providing the SMS delivery platform which will process all responses and sends the SMS messages out to the customers.

So lets give it a go...

First choose a question, in principle anything. You then text the question to 118212 (same as the voicedial). And await an answer.

After a short while you should get the answer back, well it seems to have worked for me. If you want to find out more about the service then have a chat with Martin King.

AdMob Metrics

Well it was a busy week for me last week, so just a short update this week. Some of you may have heard of AdMob, they are primarily a mobile advertising provider and have recently been bought by Google. In a future post I will talk about some of the capabilities of the AdMob advertising service but today I just wanted to highlight there monthly Mobile Metrics report.

Admob Mobile Metrics report offers a snapshot of the data captured for ad serving and use this to provide insight into trends in the mobile ecosystem.

This months report looks at the rise of different android handsets in the market place. But do remember when reading the report(s) that they only reflect the traffic on the ad network, not the whole market place.

Read the full report here: March Report