Loaded Mobile... (note some nudity)

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Conservative Mobile Campaigning... will WIN win it for them?

Alex Klose is our account manager for the Conservative Party in the UK, and has been working closely with them to deliver a number of innovations for this election. The latest is to make Conservative policy available via text, to read more simply text one of the following keywords to 80094:

AID

BORDERS
BUSINESS
CLIMATE
COMMUNITY
CRIME
CULTURE
DEFENCE
DEMOCRACY
ECONOMY
ENERGY
EQUALITY
EUROPE
FAMILY
FOREIGN
HEALTH
HOUSING
JUSTICE
LOCALGOV
PENSIONS
RURAL
SCHOOLS
SECURITY
SOCIETY
TRANSPORT
UNIVERSITY
WELFARE
WOMEN

For example if you text FAMILY to 80094, you will get the following sms message back:

Our plans for 4,200 extra health visitors, flexible working and a stronger Sure Start will give families the help they need: http://www.conservatives.com/family


This is a dedicated short code, so expect to see more products as Alex shows them the benefits of mobile as a marketing and interaction tool.

If any WIN team member has sales channels into any other political party in the UK or overseas we would be very inerested in following up with UK case studies after the election.

Have you heard... there is an election going on.

As many of you know outside of work I am involved in politics in the UK, in fact I took last week off to work full time on the election campaign, but I am back today as it's time for a blog posting. To keep it topical this week's post is about the elections.

First I recommend that if you are not already registered to vote you use this little site to get registered. Simply visit http://ivote2010.co.uk/ on your mobile, fill in your postcode, and you will get information on how to register to vote, plus some limited info on the local candidates.

This election has seen quite a bit of activity in the mobile space with both the Conservative and Labour launching iPhone apps, you can see more on these here.