m-Commerce - Amazon Mobile hits $1 Billion

Amazon announced Friday that its revenue from mobile sales had passed $1 billion per year (total sales are $6.57 billion) – most of which came from smartphones, particularly the iPhone. So what are Amazon doing to drive sales?


Amazon has it’s own application for all the major smartphone platforms, plus very effective mobile internet site. Whether you’re on an iPhone, Android, Blackberry or Nokia, you can access an optimised mobile site where you can search and buy products. Amazon has as utlised other mobile technologies in its US application, with built in scanning feature it will recognise and search for that product – so if you see something that in store can scan it, check the Amazon price, and buy it all over your phone.
Amazon realised if a mobile app isn’t as easy to use as your website, you wont use it. So they took the 1-Click payment system from the main site and made sure it worked in the mobile application. So once you’ve set up your account, you can make an order over your mobile just as easily as you can on the web.