BBC Wildlife Fund

On June 20 the BBC Wild campaign that started in mid May came to a conclusion with a "Wild Night In". BBC Wild Campaign is a fundraising season along the lines of BBC Children in Need and Comic Relief aimed at supporting Wildlife charities.

Wild Night In promoted the keyword WILD on shortcode 70700 on the Sunday show and a mid week repeat. Also had the text number on the website (http://www.bbc.co.uk/wild/donate/)  and got over 15,000 donations and collected over £75,000.


They raised over a million in total but mobile was a late addition and not heavily pushed, hopefully we can do more similar projects with BBC charities in the future.