Monday, 12 July 2010

100M plays a day on Mobile YouTube

YouTube has just relaunched its mobile site. The impovements include faster downloads and a more touch-friendly interface. The mobile site also includes more features, including search query suggestions, playlist and favourites - making it more like its full web big brother.

According to YouTube it is seeing more than 100 million video plays a day from mobile users. So it looks like users like video via mobile.

YouTube has said that it will now be able to roll out new web features more quickly to the mobile site and that this will not be the case with YouTube native applications which will not be updated as frequently. The site requires a handset with a HTML5 browser.

iPhones users on visiting the site are being invited to set it up as a homepage bookmark, which could spur users to switch from the preloaded native app.

You can try the site at m.youtube.com, but dont forget video will eat up your data allowance, so best make sure you are on an large data bundle.

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