Coke Zone

As some people may know I like the odd diet coke or two... so this week I though I would highlight the work Coca Cola has being doing in the mobile CRM space. Coke has been operating its Coke Zone promotion since early 2008 and has given out more than 30,000 rewards and received more than 900,000 prize-draw entries.

To get started go to Coke Zone and sign up. It's simple to get started and you receive a 2 point bonus as a thank you for registering, so that's a nice way to kick things off!  Coke products contain a code with a varying points value. A can will give you 1 point, a 500ml bottle will give you 2 points, a 2litre bottle will give you 3 points, and a multi-pack of 6 cans will give you 6 points. On cans the code is underneath the ringpull (but only flashed cans), on bottles the code is printed onto the plastic underneath the label, on multi-packs of cans the code will be printed on a cardboard slip inside the packaging. Code can be texted in, entered on the mobile site, or web.

While the main site offers the full selection of rewards, you are also able to redeem some rewards straight from the mobile site, including a variety of mobile content. Rewards range from 2 for a prize draw entry, to 1200 points for a PSP or laptop.

Coke have been using the sms channel to not only receive codes, but also to promote product and interact with consumers. When coke zero was launched they promoted it to male diet coke consumers by sms, and they have also conducted sms based market research. Coke continue to explore the mobile space, and have recently launched an augmented reality product for their Fanta brand in the US, and are running a UK campaign giving users free mobile credit.

Perhaps KL and Athens could confirm if there are similar campaigns running locally.

WIN and iPad...

WIN have built the interface used by 3G iPad customers who chose O2 as their service provider. WIN’s pages allow customers to register or create an account and then purchase a one off or recurring data bundle allowing them to browse the internet using O2’s 3G network when they are not in WIFI coverage.

Customers can view their account, change their card details or change bundles by accessing their Account Overview completing the necessary action.

O2 were the only Operator to launch the full solution in terms of the ability to manage your account and choose recurring bundles.

As part of the solution WIN provide e-mail receipts to customers when completing a transaction or changing their account details. WIN also deliver Flash SMS messages to the device that pop up provide information such as your data plan has been updated or you are running low on your balance.



Thanks to Tristan Jewitt our guest blogger this week.

‘ask anything' service from Maureen 118212

WIN are powering Maureen 118212, one of a number of directory enquiry services in the UK. This is a partnership between KC Contact Centres and WIN. KCom are using our console solution to receive the text enquiries, and then answer the query.

Where WIN comes into play is by providing a content management solution, which provides KC Contact Centres with back-office administration and content moderation. WIN's technology also enables operators to provide greater customer support by storing callers' questions as well as the answers delivered to them by the contact centre.  This way, operators are well-equipped with the caller's enquiry history and able to provide them with relevant and informative customer service at any time. WIN is also providing the SMS delivery platform which will process all responses and sends the SMS messages out to the customers.

So lets give it a go...

First choose a question, in principle anything. You then text the question to 118212 (same as the voicedial). And await an answer.

After a short while you should get the answer back, well it seems to have worked for me. If you want to find out more about the service then have a chat with Martin King.

Ogilvy Brand Utility Day

As you may know WIN was part of the Ogilvy Brand Utility Day in January, myself, Alex Klose and Matt Winters attended. At the event we were able to leave a really strong footprint for WIN especially with our SMS & twitter service that was running on their main big screen and during the actual presentations.

In addition, Alex Klose was interviewed by their lab team and we are very pleased to announce that he was actually incorporated in the final version of the video about the brand utility day (which was launched last week).

Please feel free to have a look here just click on the video - he appears at about 4 minutes.

BBC News Alerts

As you are aware SMS alerts are a core part of WIN's offering. We supply text and MMS alert services to the likes of Vodafone, T-mobile and the BBC in the UK and can offer the service in all other territories.

A great example of these services is the BBC News alerts that deliver the flagship news service direct to your mobile. The BBC service only delivers significant news stories, so you never miss an important story, but you are not constantly being messaged about who has dumped who.

So give it a go, messages are charged at only 10/12p per sms received depending on network, and like all subscription services simply text STOP to the shortcode to end the service, so in this case send STOP to 82002.

To join send ALERTS START to 82002, on sign-up you get a confirmation sms with the price and stop instructions (as required by Phone Pay Plus the UK regulator of premium rate service, but more about them another time).

Enjoy.

Radio 2 Foodie Club

No excuses this week, as this one is simple and free, and best of all its run by WIN. If your not in the UK try signing up on a test SIM in the office.

As you are probably aware we run a number of services for the BBC, including text in services for radio stations. We also run SMS News alerts, and text clubs and its a text club that you can try this week.

The Radio 2 Chris Evans foodie club is extremely popular. To join simply text Food to 88291 and receive a weekly link to the Radio 2 mobile site with a creative recipe. That's it! So give it a go.



If you want to end the service simpy text STOP to 88291.