Marks and Spencers, the retail of choice for everything from underwear through to food has plunged into mobile. But unlike many others they have NOT launched an app. Customers can now shop on a site that has been developed specifically to enable them to browse and buy easily from any web-enabled mobile phone.
The site syncs with the main M&S website so that customers can log into their regular web-account and manage their shopping basket from their mobile. There is no need to download an app or any software, users simply type
http://www.marksandspencer.com/ into their phone’s Internet browser, and end up on
m.marksandspencer.com.
The market is seeing a number of websites taking this approach, as it means they only have a single site to maintain. Another approach sees sites having a mobile application that is little more than a phone desktop link to the mobile site.
Ultimately it will be consumers that decide which approach is a winner.
WIN are able to support clients who want to take this approach by offering consultancy around the design and functionality of the site.
No comments:
Post a Comment