Facebook Mobile

So you use Facebook, but did you know that Facebook is by far the biggest destination mobile site in the UK. This was the insight at the recent launch of Comscore's Mobile Media Metrics at the iMax cinema London.

So how do you access Facebook on your mobile? Well there are a number of ways, if your a smartphone user then you probably have an app for it. These apps (iPhone version right) are in fact often quite small / light applications as most of the information is web based, and in the case of my N96 it just launches a mobile web session opening on m.facebook.com. The Facebook site is quite smart in its repurposing for mobile, as it serves different version for different sites, so it has a touch screen version as well as ones suited to older phone types.

In addition to the apps and mobile internet version Facebook also uses text alerts to keep users up to date. You can choose to get selected updates and notifications by text on most UK networks. And these alerts, which are free to the user, drive huge volumes of mobile data traffic - which is why the operators are willing to send the messages to users at not charge. WIN for example does the Facebook SMS messaging for T-Mobile in the UK and we are sending and recieving hundreds of thousands of messages a day. (Alex Campbell is the WIN contact for more information).